Attentive Displays Ltd announced today the launch of its first Advertising Attentive Display as ordeded by Reforma Advertising Agency. The Advertising Attentive Display takes the art of advertising to another level by offering full gesture-driven (in the current implementation) and body-driven interactive experience to the viewer. The system is the first of its kind in Bulgaria and was developed specifically for the advertising campaign for Hyavita (a new beauty product from Actavis which contains hyaluronic acid and vitamin E and facilitates smoothing wrinkles out). The advertising concept was developed by Reforma Advertising Agency. The system generated tremendous interest among the shoppers and visitors, frequently leading to queues in front of the display. The system can be seen in the atrium of Mall of Sofia until the end of May, 2008.